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case study   1 — 8
  • Strengthen Your Business Relations
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Public relations (PR) refer to the variety of activities conducted by a company to promote and protect the image of the company, its products and policies in the eyes of the public. Thus it aims to manage public opinion of the organization. Public relations encompasses a broad range of activities.

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Media Relations

Media strategies focus on releasing messages through media channels to manage how your business is portrayed by the media. Your media tools might include releasing media statements and fact sheets, offering on-site media tours to encourage journalists to report positive messages about your business, and using social media to get the attention of journalists and track journalists who report in your market.


Corporate Reputation Management

Organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to “live the brand” is an area which has received relatively limited coverage. This article explores the management actions that are required if employees are to support and enhance the organization’s corporate reputation. The study illustrates the pivotal role of staff in the corporate reputation management process and presents ways through which organizations can encourage commitment, enthusiasm and consistent staff behaviour in delivering the brand values.

Influencer Management Programmes

Influencer management involves marketing products and services to those who have a sway over the things other people buy. ... Any person, group, brand, or place could potentially be an influencer. Celebrities are often used to market products because they are highly respected and highly visible.


Crisis Management

The process of having a continuity plan in place in the event of a crisis is known as crisis management. it is the identification of threats to an organization and its stakeholders, and the methods used by the organization to deal with these threats. Due to the unpredictability of global events, organizations must be able to cope with the potential for drastic changes in the way they conduct business. Crisis management often requires decisions to be made within a short time frame, and often after an event has already taken place. In order to reduce uncertainty in the event of a crisis, organizations often create a crisis management plan.