Public relations (PR) refer to the variety of activities conducted by a company to promote and protect the image of the company, its products and policies in the eyes of the public. Thus it aims to manage public opinion of the organization. Public relations encompasses a broad range of activities.
Corporate Reputation Management
Influencer Management Programmes
Influencer management involves marketing products and services to those who have a sway over the things other people buy. ... Any person, group, brand, or place could potentially be an influencer. Celebrities are often used to market products because they are highly respected and highly visible.